Creative Strategist | Writer | Creative Director | Consultant
Longform & Short Form Specialist

Darrell has conceived, written and overseen production of some of the DRTV industry’s most innovative and effective work. He helped pioneer the use of half-hour television to drive retail sales for Fortune 500 companies and was among the first in the industry to champion and create “drive-to-web” DRTV.

His efforts have gained national recognition by winning multiple awards for imaginative, successful long and short form DRTV. He has managed creative teams, headed the development of national advertising campaigns, and led creative development efforts in new business.