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Thursday, April 26 • 11:40am - 12:30pm
Making the Most of Your Media Mix

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On today’s landscape, the number of different media mixes that lead to success is staggering. Take, for example, the idea of maximizing your DRTV and DR radio efforts with affiliate marketing. Hear from a group of marketers using variations on this particular mix to maximize online CPA.


Moderators
avatar for Ava Seavey

Ava Seavey

Avalanche Creative Services
Ava Seavey founded Avalanche Creative Services Inc. in 2001, as a cost-effective alternative to traditional Madison Avenue agencies. Avalanche creates and executes brand response advertising across all media, which is memorable, trackable, and accountable. Seavey has been feature... Read More →

Speakers
avatar for Marty Fahncke

Marty Fahncke

Wholetones
With more than 30 years of experience in every facet of direct response marketing, Marty M. Fahncke brings a unique and proven track record of success to his audiences. Having been involved in marketing campaigns that have generated more than $1 billion in sales, Fahncke has s... Read More →
avatar for Dean Hamilton

Dean Hamilton

Church & Dwight/Viviscal
Dean Hamilton is vice president of production for Viviscal, a Church & Dwight company. A direct response expert with 20 years of extensive integrated direct marketing experience, Hamilton has directed and managed DRTV campaigns from strategy through execution, including launch to... Read More →
avatar for Cheryl Hart

Cheryl Hart

Nuheara
Cheryl Hart is the global marketing director for Nuheara, an innovative audio wearables company that is building intelligent hearing devices to enhance and amplify people’s lives. Hart’s 25-year marketing career includes both agency and client roles, including 10 years with M... Read More →


Thursday April 26, 2018 11:40am - 12:30pm
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