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Wednesday, April 25 • 2:00pm - 2:50pm
Reaching New Heights With New Media

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With consumers flocking to over-the-top (OTT) television, marketers are met with new opportunities to reach key audiences. Hear from industry leaders on the emergence of audience-based buying across OTT and how brands can capitalize on its continued growth.

Moderators
avatar for Matt Cote

Matt Cote

Eicoff
More than 20 years ago, Matt Cote began his career at Eicoff in account management. Back when TV was TV, time shifting was what happened when you changed your clocks twice a year, and the internet was a novelty. As digital communication exploded and media usage changed, Cote led... Read More →

Speakers
avatar for Scott Berger

Scott Berger

DISH Media Sales
Scott Berger is general manager, direct response and paid programming, for DISH Media Sales. He leads the day-to-day efforts of direct response, multicultural, and paid-programming. His team is responsible for selling all DR inventory, including live sports, and addressable oppor... Read More →
avatar for Michaela Giovengo

Michaela Giovengo

Hulu
Michaela Giovengo is the director of direct response media at Hulu, where she is responsible for all short-form DR advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu direct response unit, which has resulted in... Read More →
avatar for Brian Judge

Brian Judge

Discovery Inc.
Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearh... Read More →


Wednesday April 25, 2018 2:00pm - 2:50pm
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