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Thursday, April 26 • 10:00am - 10:50am
The Challenges - and Opportunities - of Linear TV

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With more consumers opting for skinny bundles, or watching on an expanding range of devices, linear TV advertising has taken a back seat in the marketing conversation. But the largest single advertising medium — and the only one still capable of building massive scale for leading products and services — remains a powerful force for all performance-based marketers. Leaders from top marketers and leading network groups discuss what’s new, what’s not — and what to expect in the coming years.


Moderators
avatar for Maria Kennedy

Maria Kennedy

Discovery Inc.
Maria Kennedy leads one of the biggest direct response teams in the industry at Discovery Inc. She has been both a pioneer and an innovator in the DRTV space. She is a long-time member of the Response Advisory Board and has served on the Board of Directors for the Electronic Reta... Read More →

Speakers
avatar for Kevin Lyons

Kevin Lyons

Opportunity Media Inc./A+E Television Networks
Kevin Lyons is CEO and founder of Opportunity Media Inc. and represents A+E Networks and other properties for direct response and branded content. He heads the effort for 12 national cable networks in the U.S., including Lifetime, A+E, History, Lifetime Movies, FYI, Viceland, Cri... Read More →
avatar for Lauren Mitchell

Lauren Mitchell

Nutrisystem
Lauren Mitchell is vice president, TV and video media, for Nutrisystem Inc., and has been a part of the Nutrisystem team for more than 10 years. An innovative direct response strategist and media professional, Mitchell manages a team of internal media buyers and external agency p... Read More →
avatar for Jeff Nash

Jeff Nash

MeTV Networks
Jeff Nash is vice president, network ad sales for Weigel Broadcasting’s MeTV Networks, the leader in the digital network space. He has been a key contributor in the launch and rollout of successful Weigel networks MeTV, Movies!, Heroes and Icons, and Decades. In his role, Nash... Read More →


Thursday April 26, 2018 10:00am - 10:50am
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