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Wednesday, April 25 • 12:00pm - 12:50pm
Power of the Podcast

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While questions still abound about measurement and reach, there’s no doubt to anyone who listens regularly to podcasts that performance-based marketers are jumping into this medium with excitement. In this roundtable, marketers utilizing podcast media share what’s working, what isn’t — and how to capitalize in this burgeoning outlet?


Moderators
avatar for Christine Paulsen

Christine Paulsen

Ad Results Media
Christine Paulsen is vice president, strategy and growth, for Ad Results Media (ARM), the industry leader in audio-based advertising. She primarily focuses on overseeing: ARM’s enterprise client and partner relationships; client ad growth initiatives within the podcasting, You... Read More →

Speakers
avatar for Ethan Frame

Ethan Frame

MVMT
Ethan Frame is the acquisition marketing manager at MVMT (pronounced “Movement”) – a young and thriving direct-to-consumer brand that sells high-quality fashion accessories at fair prices. You probably know MVMT for their stylish, minimalist watches and their recent success... Read More →
avatar for Kris Smith

Kris Smith

Knit
Kris Smith has been bringing producers and brands together since founding the world’s first podcast production studio in 2005. Smith is CEO and co-founder of Knit, a podcast advertising platform offering dynamic insertion and exclusive reach to audiences from clients like Tur... Read More →
avatar for Brian Yip

Brian Yip

Honey
Brian Yip is the senior growth associate for Honey, a leader in developing easy ways for its 9 million members to save while shopping online. As a pioneer on the marketing team, Yip focuses on growth initiatives within podcasting, develops new marketing strategies, and manages al... Read More →


Wednesday April 25, 2018 12:00pm - 12:50pm
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