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Wednesday, April 25 • 11:20am - 12:10pm
What Does "Lead-Gen" Really Mean Today?

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Lead-generation marketing campaigns are as old as marketing itself. In recent years, though, the power of the phrase has grown along with the power of performance-based advertising across all media — online and offline. Hear from marketers working in various verticals on lead-generation campaigns about what works, what doesn’t, and just what lead-generation means in today’s consumer-centric world.


Moderators
avatar for Fern Lee

Fern Lee

DR Hall of Fame
Fern Lee is an award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage, and asset values for multiple globally recognized media, entertainment, and lifestyle/fitness/pharma brands. Lee served as the head of direct response... Read More →

Speakers
avatar for Kristen Gasior

Kristen Gasior

Balsam Brands
Kristen Gasior is one of the earliest employees at Balsam Brands, first joining the team in 2007 as an intern during graduate school. Intrigued by the job diversity, culture, and entrepreneurial spirit of the company, Gasior joined full-time in 2008. She first focused on performa... Read More →
avatar for Susan Obinnane

Susan Obinnane

AmeriHome Mortgage
Susan Obinnane is senior vice president, marketing and business development, for AmeriHome Mortgage. She joined AmeriHome in February 2017 and oversees all marketing strategy, with a focus on building the company’s brand and value proposition, and delivering technology-driven... Read More →
avatar for Steve Schwartz

Steve Schwartz

Steve Schwartz was most recently vice president, marketing, for MetLife’s direct-to-consumer division in the U.S. In his role, Schwartz was responsible for the full direct-to-consumer omnichannel marketing strategy, consumer intelligence and analytics, marketing services, and c... Read More →


Wednesday April 25, 2018 11:20am - 12:10pm
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