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Thursday, April 26 • 1:30pm - 2:30pm
DR Hall of Fame Inductee Roundtable

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Members of the Direct Response Hall of Fame’s sixth class — who will be inducted poolside at the Hilton San Diego Bayfront following this session — chat about the history of the DR space, their experiences as leaders of the industry, and what they expect in the coming years.

Once they’re done sharing in this roundtable format, don’t forget to join them at 3 p.m. for the official induction event. 

Moderators
avatar for Rick Petry

Rick Petry

Rick Petry Creative Writer LLC
Rick Petry is a direct marketing veteran of more than 25 years who has been involved with campaigns that have generated more than $1 billion in sales. He provides creative services, guidance, and thought leadership to both B2C and B2B marketing campaigns. Recent projects include... Read More →

Speakers
avatar for Hal Altman

Hal Altman

DR Hall of Fame
Hal Altman co-founded MFALS in 1977, and today is known as one of the most trusted and admired professionals in the fulfillment and logistics industry. His knowledge and expertise has been welcomed as a guest speaker and panelist for Response Expo, the Electronic Retailing Association... Read More →
avatar for Fern Lee

Fern Lee

DR Hall of Fame
Fern Lee is an award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage, and asset values for multiple globally recognized media, entertainment, and lifestyle/fitness/pharma brands. Lee served as the head of direct response... Read More →
avatar for Keith Mirchandani

Keith Mirchandani

DR Hall of Fame
Since founding Tristar Products Inc. more than 25 years ago, Keith Mirchandani has revolutionized the direct response business. Well known in the industry for identifying market potential, he has transformed countless original ideas into No. 1 brands worldwide. As president and CEO... Read More →
avatar for Cathy Mitchell

Cathy Mitchell

DR Hall of Fame
Cathy Mitchell is often referred to as the “Infomercial Queen.” An author and As Seen On TV host, Mitchell has authored nine cookbooks including “Dump Cakes,” “Dump Dinners,” “Crock Pot Dump Meals,” and the most recent, “Red Copper Skillet Cooking.” A regular television... Read More →
avatar for Steve Netzley

Steve Netzley

DR Hall of Fame
Steve Netzley has been leading the innovative expansion of the performance marketing industry for more than 25 years as founder and CEO of Havas Edge. Edge has succeeded by leveraging the best talent, technology, and analytics solutions in its media and marketing campaigns, building... Read More →
avatar for Colleen Szot

Colleen Szot

DR Hall of Fame
After 20 years working at such top advertising agencies as J. Walter Thompson, Foote, Cone & Belding, and McCann, Colleen Szot turned her attention to a growing medium: direct response. Her first retainer client was NordicTrack, and soon she became one of the most successful writers... Read More →
avatar for Dick Wechsler

Dick Wechsler

DR Hall of Fame
Dick Wechsler is president and CEO of Lockard & Wechsler, a full-service direct marketing agency, which has grown from $3 million to $650 million in annual media billings. Early in his career, Wechsler – a member of the DRMA, as well as a past member of the board of directors for... Read More →



Thursday April 26, 2018 1:30pm - 2:30pm
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