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Thursday, April 26 • 12:30pm - 1:30pm
DRMA Learning Annex: The Solution to Attribution: What Do Marketers Really Want?

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In a poll of marketing professionals conducted last year by the DMA and Winterberry Group, nearly half indicated attribution was a major priority, yet only 13% of marketers say they are doing advanced attribution for marketing according to another study. With so much data floating around, the real question is: what do marketers really want? What is meaningful and what are the methods and tactics being used to ensure accurate attribution of media spending? This panel will focus on cutting edge techniques that leading marketers are employing to achieve attribution success including Fortune 1000 brands, dot coms, and brick and mortar retailers. Don't miss this one-hour session, packed with actionable insights and case study examples you can use.

DRMA Learning Annex sessions are presented by DRMA member companies that are paid sponsors of MTC Expo. 

Thursday April 26, 2018 12:30pm - 1:30pm