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Monday, April 23
 

2:00pm

Registration Hours
Monday April 23, 2018 2:00pm - 6:00pm
Sapphire Level, 4th Floor Hilton San Diego Bayfront

9:00pm

Kick-Off Party

Lockard & Wechsler Direct invites you to the party before the show! Join your fellow attendees for a cocktail and some pre-show networking on Monday night at one of the Gaslamp District’s hottest venues — The Nolen.

All-Access Badge required. 


Monday April 23, 2018 9:00pm - 11:59pm
The Nolan 453 Sixth Ave., San Diego
 
Tuesday, April 24
 

8:00am

MTC Expo Golf Tournament

The MTC Expo Golf Tournament is the perfect way to open your Expo experience at San Diego’s Riverwalk Golf Club. The tournament provides a great combination of networking, sponsored challenges, and a test of your skills.

(Extra fee required. Must have an MTC Expo badge to participate.)



Tuesday April 24, 2018 8:00am - 12:00pm
Riverwalk Golf Club 1150 Fashion Valley Road, San Diego

8:30am

Registration Hours
Tuesday April 24, 2018 8:30am - 8:00pm
Sapphire Level, 4th Floor Hilton San Diego Bayfront

4:00pm

Pre-Keynote Cocktail Reception
Tuesday April 24, 2018 4:00pm - 5:30pm
Sapphire Level, 4th Floor Hilton San Diego Bayfront

5:30pm

Keynote Event

Presented by Havas Edge

In 2018, MTC Expo is shattering the mold of the keynote experience to welcome a trio of leaders and motivators to its stage for a powerful one-hour event on April 24. Carey Lohrenz, Janet Evans, and Allison Massari each will share their experience, wisdom, and passion during three unique 20-minute presentations that attendees will be talking about long after the Expo. 

As the first female F-14 Tomcat pilot, CAREY LOHRENZ was a pioneer in military aviation. She is uniquely qualified in the fundamentals of winning under pressure, reducing errors, and overcoming obstacles. Her experience in the all-male environment of fighter aviation and her ability to pass on the lessons learned in her career allow her to deliver insight and guidance from a credible platform. Her ability to connect with both an audience and on a one-on-one level has made her highly sought after as a business consultant and leadership speaker. Lohrenz is the author of “Fearless Leadership: High-Performance Lessons from the Flight Deck.”

A winner of four Olympic gold medals and one silver medal, JANET EVANS broke a total of seven world records in three long-distance freestyle swimming events during her career. As vice chair of the LA2028 Organizing Committee, Evans works to ensure that the athletes of the world have the best possible experience at the 2028 Olympic and Paralympic Games in Los Angeles. A highly sought after motivational speaker, Evans executes speeches for top companies in varying fields including technology, healthcare, real estate, telecommunications, apparel, banking, insurance, non-profits, and many others.

ALLISON MASSARI’s message of courage, kindness, and resilience resonates with participants long after an event has finished. Having triumphed over two traumatic accidents, one where she was severely burned on more than 50 percent of her body, Massari captures the hearts of audiences, demonstrating how to move forward with speed and grace. Massari has dedicated her career to catapulting individuals and organizations toward total success, mastery, and fulfillment.

All-Access-Badge required. 

Tuesday April 24, 2018 5:30pm - 7:00pm
Sapphire Ballroom Hilton San Diego Bayfront

7:00pm

Opening Night Reception

Following the special keynote event featuring Carey Lohrenz, Janet Evans, and Allison Massari, the only way to keep the opening night buzz going is to join your fellow MTC Expo attendees for the Opening Night Party, overlooking San Diego Harbor.


All-Access Badge required.

Tuesday April 24, 2018 7:00pm - 9:00pm
Sapphire Foyer and Terrace Hilton San Diego Bayfront
 
Wednesday, April 25
 

8:30am

Registration Hours
Wednesday April 25, 2018 8:30am - 6:00pm
Sapphire Level, 4th Floor Hilton San Diego Bayfront

10:00am

Managing Your Social Media Campaign
With Facebook (and Instagram), Google (and YouTube), Snap, and other social media outlets expanding their marketing offerings, hear the hottest tips and tricks from marketers who are already having success in these outlets.

Moderators
avatar for Thomas Haire

Thomas Haire

Editor-in-Chief, Response Magazine
For 17 years, Thomas Haire has been an industry opinion leader as editor-in-chief of Response, the magazine for media, technology, and commerce. Haire also is the content director of MTC Expo, a role he’s served in since 2007. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire also writes for the CBS-owned 247sports.com website... Read More →

Speakers
avatar for Martha Brown

Martha Brown

UCHealth
Martha Brown is the digital and social media strategist for UCHealth. She has worked in social for five years, working with brands like Crock-Pot Slow Cooker, Western Union, and ADT. In her current role, she oversees social media for nine acute care hospitals and more than 100 cl... Read More →
avatar for Jordan N. Finger

Jordan N. Finger

Nutrafol
Jordan N. Finger is a growth marketing executive with 20 years of success in launching, building, and scaling many direct-to-consumer (DTC) e-commerce brands. He is currently the chief growth officer at Nutrafol, a Unilever Ventures funded company, where he leads the DTC growth... Read More →
avatar for Kathi Moore

Kathi Moore

Fareportal
Kathi Moore, vice president of branding and communications at Fareportal, is a marketing and advertising professional with more than 30 years of experience. In her career, she has orchestrated the growth and development of a diverse array of products and services – in the U.S... Read More →


Wednesday April 25, 2018 10:00am - 10:50am
1

10:00am

Expo Hall Hours
Wednesday April 25, 2018 10:00am - 5:00pm
Sapphire Ballroom Hilton San Diego Bayfront

10:40am

Retargeting and Remarketing in a Cross-Platform World
The question of attribution remains one of the biggest facing marketers in a world where consumers are receiving (and responding) to their messages across a growing array of media and devices. How are marketers responding to this question? Find out in this roundtable conversation. 

Moderators
avatar for Greg Sarnow

Greg Sarnow

Direct Response Academy
Greg Sarnow is the founder of the Direct Response Academy, the only educational organization teaching the best practices of direct response marketing and specializing in project management, feasibility analysis and on-site direct response training. Sarnow is also the CEO of Alle... Read More →

Speakers
avatar for Vivian Hernandez

Vivian Hernandez

Wix.com
A seasoned storyteller, Vivian Hernandez has led brands and organizations across categories to reach diverse and global markets. As the head of communications and PR in Latin America at Wix.com, she uses her global insights to reach diverse markets across regions. Hernandez has b... Read More →
avatar for Jason McKinney

Jason McKinney

MDHearingAid
As vice president of marketing, Jason McKinney leads the marketing team at MDHearingAid, the largest U.S. direct-to-consumer hearing aid brand. McKinney oversees customer acquisition, brand and media strategy, as well as lead and revenue forecast management.  He helped the team... Read More →
avatar for Bruce Millard

Bruce Millard

Safelite Group
Bruce Millard serves as the vice president of digital and customer innovation for Safelite Group, where he’s responsible for experience creation and optimization, driving demand through digital advertising/social media, and leading new customer innovations. He has more than 25... Read More →


Wednesday April 25, 2018 10:40am - 11:30am
2

11:20am

What Does "Lead-Gen" Really Mean Today?

Lead-generation marketing campaigns are as old as marketing itself. In recent years, though, the power of the phrase has grown along with the power of performance-based advertising across all media — online and offline. Hear from marketers working in various verticals on lead-generation campaigns about what works, what doesn’t, and just what lead-generation means in today’s consumer-centric world.


Moderators
avatar for Fern Lee

Fern Lee

DR Hall of Fame
Fern Lee is an award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage, and asset values for multiple globally recognized media, entertainment, and lifestyle/fitness/pharma brands. Lee served as the head of direct response... Read More →

Speakers
avatar for Kristen Gasior

Kristen Gasior

Balsam Brands
Kristen Gasior is one of the earliest employees at Balsam Brands, first joining the team in 2007 as an intern during graduate school. Intrigued by the job diversity, culture, and entrepreneurial spirit of the company, Gasior joined full-time in 2008. She first focused on performa... Read More →
avatar for Susan Obinnane

Susan Obinnane

AmeriHome Mortgage
Susan Obinnane is senior vice president, marketing and business development, for AmeriHome Mortgage. She joined AmeriHome in February 2017 and oversees all marketing strategy, with a focus on building the company’s brand and value proposition, and delivering technology-driven... Read More →
avatar for Steve Schwartz

Steve Schwartz

Steve Schwartz was most recently vice president, marketing, for MetLife’s direct-to-consumer division in the U.S. In his role, Schwartz was responsible for the full direct-to-consumer omnichannel marketing strategy, consumer intelligence and analytics, marketing services, and c... Read More →


Wednesday April 25, 2018 11:20am - 12:10pm
3

12:00pm

Power of the Podcast

While questions still abound about measurement and reach, there’s no doubt to anyone who listens regularly to podcasts that performance-based marketers are jumping into this medium with excitement. In this roundtable, marketers utilizing podcast media share what’s working, what isn’t — and how to capitalize in this burgeoning outlet?


Moderators
avatar for Christine Paulsen

Christine Paulsen

Ad Results Media
Christine Paulsen is vice president, strategy and growth, for Ad Results Media (ARM), the industry leader in audio-based advertising. She primarily focuses on overseeing: ARM’s enterprise client and partner relationships; client ad growth initiatives within the podcasting, You... Read More →

Speakers
avatar for Ethan Frame

Ethan Frame

MVMT
Ethan Frame is the acquisition marketing manager at MVMT (pronounced “Movement”) – a young and thriving direct-to-consumer brand that sells high-quality fashion accessories at fair prices. You probably know MVMT for their stylish, minimalist watches and their recent success... Read More →
avatar for Kris Smith

Kris Smith

Knit
Kris Smith has been bringing producers and brands together since founding the world’s first podcast production studio in 2005. Smith is CEO and co-founder of Knit, a podcast advertising platform offering dynamic insertion and exclusive reach to audiences from clients like Tur... Read More →
avatar for Brian Yip

Brian Yip

Honey
Brian Yip is the senior growth associate for Honey, a leader in developing easy ways for its 9 million members to save while shopping online. As a pioneer on the marketing team, Yip focuses on growth initiatives within podcasting, develops new marketing strategies, and manages al... Read More →


Wednesday April 25, 2018 12:00pm - 12:50pm
1

12:40pm

Disruption Junction

Blockchain. Chatbots. Artificial intelligence. Virtual reality. More than ever, disruptive technologies are providing marketers with more opportunities to connect with consumers along their journey — while also forcing marketers to answer tough questions about their campaigns. A group of top marketers share the inside skinny on some of the disruptive technologies they’re using — and the ones they’re still skittish about. 


Moderators
avatar for Linda Goldstein

Linda Goldstein

BakerHostetler
Linda A. Goldstein is partner and leader of the Advertising, Marketing, and Media Practice at BakerHostetler in New York. Goldstein has more than 30 years of experience providing advertising and regulatory counsel regarding the legal ramifications of traditional and online advert... Read More →

Speakers
avatar for Liron Artzi

Liron Artzi

Utopi
Liron Artzi is the founder of Utopi. He has more than 20 years of experience in film, television, music, multimedia, business development, corporate sponsorship, and consulting. Heʼs worked with Warner Bros. in Asia and with MGM to finance and distribute pictures with Richard G... Read More →
avatar for Wilhelm Cashen

Wilhelm Cashen

Tesla Foundation
Wilhelm Cashen is known as one of the most innovative software engineers by creating software and machines that improve efficiency, productivity, and process. He is now on a successful new mission, creating blended relationships between man and machines to deliver the highest qua... Read More →
avatar for Eddy Pham

Eddy Pham

LeMerde
Eddy Pham is chairman of the board and president of LeMerde, where he has developed a groundbreaking technological invention that will change the way we transact. Since Pham is extremely concerned about financial security, he chose early on to architect all of his financial techn... Read More →


Wednesday April 25, 2018 12:40pm - 1:30pm
2

1:20pm

Millennials in the Moment
With their well-documented desire to react and respond to marketing messages at a time and place of their choosing, reaching and closing sales to the generation of the moment can seem daunting. Learn some key tips and tricks from a group of marketers having success with the demo.

Moderators
avatar for Lindsey Carnett

Lindsey Carnett

Marketing Maven
Lindsey Carnett is a spirited trailblazer who prides herself on executing measurable consumer marketing campaigns. Named to the 2017 Inc. 5000 List of Fastest Growing Companies in America and the 2016 Entrepreneur 360™ list of “Best Entrepreneurial Companies in America,” M... Read More →
avatar for Morgan Chemij

Morgan Chemij

HP.com
Morgan Chemij serves as director of North American e-commerce marketing at HP.com, where he oversees demand generation and CRM programs inclusive of email, print, search, display, and affiliates. Prior to that, Chemij oversaw e-commerce marketing at FTD brands, before which he sp... Read More →
avatar for Wendy Lecot

Wendy Lecot

Hyper X
Wendy Lecot serves as head of strategic alliances for HyperX, the gaming division of Kingston Technology Corp. With HyperX’s strong legacy in eSports, Lecot is responsible for pioneering partnerships with lifestyle brands that want to get into gaming or strengthen their positio... Read More →
avatar for James Pollerana

James Pollerana

Movember Foundation
James Pollerana is a corporate development manager for the Movember Foundation, the global charity that raises funds and awareness for men’s health, specifically; prostate cancer, testicular cancer, mental health, and suicide prevention. In his role, Pollerana is responsible fo... Read More →

Wednesday April 25, 2018 1:20pm - 2:10pm
3

2:00pm

Reaching New Heights With New Media
With consumers flocking to over-the-top (OTT) television, marketers are met with new opportunities to reach key audiences. Hear from industry leaders on the emergence of audience-based buying across OTT and how brands can capitalize on its continued growth.

Moderators
avatar for Matt Cote

Matt Cote

Eicoff
More than 20 years ago, Matt Cote began his career at Eicoff in account management. Back when TV was TV, time shifting was what happened when you changed your clocks twice a year, and the internet was a novelty. As digital communication exploded and media usage changed, Cote led... Read More →

Speakers
avatar for Scott Berger

Scott Berger

DISH Media Sales
Scott Berger is general manager, direct response and paid programming, for DISH Media Sales. He leads the day-to-day efforts of direct response, multicultural, and paid-programming. His team is responsible for selling all DR inventory, including live sports, and addressable oppor... Read More →
avatar for Michaela Giovengo

Michaela Giovengo

Hulu
Michaela Giovengo is the director of direct response media at Hulu, where she is responsible for all short-form DR advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu direct response unit, which has resulted in... Read More →
avatar for Brian Judge

Brian Judge

Discovery Inc.
Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearh... Read More →


Wednesday April 25, 2018 2:00pm - 2:50pm
1

2:30pm

DRMA Learning Annex: Optimize Your DR Media Campaigns Through Technology

Now that clicks are replacing calls and technology is playing a huge role in shifting consumers mentalities to a digital approach, how are you adjusting to optimize your marketing efforts?

Join the discussion with InfoTech and a panel of industry professionals and find out how they are working to optimize this shift and embrace the ever-changing industry of direct response.

DRMA Learning Annex sessions are presented by DRMA member companies that are paid sponsors of MTC Expo. 


Wednesday April 25, 2018 2:30pm - 3:30pm
3

2:40pm

Building Communities Around Brands

As the consumer journey becomes more of a focus for marketers, they’re realizing that those consumers who become customers can drive even more commerce. From celebrity influencers to lifetime customers, how can you use performance-based tactics to drive a community around your brand — and drive more sales.


Moderators
avatar for Mike Baron

Mike Baron

Partners + Napier
Mike Baron’s passion is connecting with audiences on an emotional level. With extensive experience in television, print, social and digital, Baron (senior vice president, group creative director for Partners + Napier) has worked with regionally and nationally known brands, incl... Read More →

Speakers
avatar for Matthew Kuhns

Matthew Kuhns

Highmark Health
Matt Kuhns, lead marketing strategist for Highmark Health, has extensive experience in complex marketing categories, including the Medicare Advantage health insurance space. During the past 10 years with Highmark Health, he has successfully executed integrated marketing strategi... Read More →
avatar for Rich Thompson

Rich Thompson

Rich Thompson most recently served as vice president of marketing for ITW Welding North America, where he led the marketing efforts for the industry’s best known and respected brand, Miller® Electric. He created and led Miller’s “WE BUILD” brand campaign, which has been... Read More →


Wednesday April 25, 2018 2:40pm - 3:30pm
2

3:20pm

Making Amazon Work
Marketers finding success on the e-commerce behemoth share case studies about how best to incorporate Amazon as a sales outlet for already successful products.

Moderators
avatar for Andy Latimer

Andy Latimer

Zahalo
Andy Latimer is the CEO and founder of Bluewater Media and Zahalo, a converged agency rooted in response-driven creative and guided by media results analytics and optimization. Latimer and team have developed industry-leading solutions that integrate DR strategies with digital co... Read More →

Speakers
avatar for Tyson Walters

Tyson Walters

Shed Defender
Tyson Walters invented the Shed Defender as a way to help him control the hair from his beloved St. Bernard, Harley, who was constantly shedding in his car. After realizing there were no effective pet hair solutions on the market, he designed something completely new that would h... Read More →
avatar for Michael Weinstein

Michael Weinstein

Allstar Products Group
As CMO of Allstar Products Group, Michael Weinstein is responsible for leading all marketing, media, and production efforts. With more than 20 years of experience launching products and optimizing profit performance, Weinstein was previously the CEO of an internet marketing agen... Read More →


Wednesday April 25, 2018 3:20pm - 4:10pm
1

3:30pm

Mid-Show Mixer
Wednesday April 25, 2018 3:30pm - 5:00pm
Sapphire Ballroom Hilton San Diego Bayfront

6:00pm

The Big Event

Join your fellow attendees as MTC Expo takes over Petco Park, home of the San Diego Padres, for The Big Event — MTC Expo’s networking highlight! Celebrate in the height of style atop the roof of the Western Metal Supply Co. Building, with panoramic views of the ballpark and skyline, as well as other special surprises!

All-Access Badge required.

Wednesday April 25, 2018 6:00pm - 9:00pm
Petco Park 100 Park Blvd., San Diego
 
Thursday, April 26
 

8:30am

Registration Hours
Thursday April 26, 2018 8:30am - 3:00pm
Sapphire Level, 4th Floor Hilton San Diego Bayfront

10:00am

The Challenges - and Opportunities - of Linear TV

With more consumers opting for skinny bundles, or watching on an expanding range of devices, linear TV advertising has taken a back seat in the marketing conversation. But the largest single advertising medium — and the only one still capable of building massive scale for leading products and services — remains a powerful force for all performance-based marketers. Leaders from top marketers and leading network groups discuss what’s new, what’s not — and what to expect in the coming years.


Moderators
avatar for Maria Kennedy

Maria Kennedy

Discovery Inc.
Maria Kennedy leads one of the biggest direct response teams in the industry at Discovery Inc. She has been both a pioneer and an innovator in the DRTV space. She is a long-time member of the Response Advisory Board and has served on the Board of Directors for the Electronic Reta... Read More →

Speakers
avatar for Kevin Lyons

Kevin Lyons

Opportunity Media Inc./A+E Television Networks
Kevin Lyons is CEO and founder of Opportunity Media Inc. and represents A+E Networks and other properties for direct response and branded content. He heads the effort for 12 national cable networks in the U.S., including Lifetime, A+E, History, Lifetime Movies, FYI, Viceland, Cri... Read More →
avatar for Lauren Mitchell

Lauren Mitchell

Nutrisystem
Lauren Mitchell is vice president, TV and video media, for Nutrisystem Inc., and has been a part of the Nutrisystem team for more than 10 years. An innovative direct response strategist and media professional, Mitchell manages a team of internal media buyers and external agency p... Read More →
avatar for Jeff Nash

Jeff Nash

MeTV Networks
Jeff Nash is vice president, network ad sales for Weigel Broadcasting’s MeTV Networks, the leader in the digital network space. He has been a key contributor in the launch and rollout of successful Weigel networks MeTV, Movies!, Heroes and Icons, and Decades. In his role, Nash... Read More →


Thursday April 26, 2018 10:00am - 10:50am
1

10:00am

Expo Hall Hours
Thursday April 26, 2018 10:00am - 3:00pm
Sapphire Ballroom Hilton San Diego Bayfront

10:50am

What Do We Do With All of This Data?

More data is available to marketers today than ever before. But how can you separate the wheat from the chaff when digging into those seemingly endless reports?


Moderators
avatar for Jeff Lazkani

Jeff Lazkani

Icon Media
Jeff Lazkani literally grew up in the media industry. He understands the ins and outs of media strategy and instinctively knows when and where brands should be. As vice president, business development and strategy, he is the lead strategic point person for many of Icon Media Dire... Read More →

Speakers
avatar for Nick Fairbairn

Nick Fairbairn

Le Tote
Nick Fairbairn is senior vice president of marketing at Le Tote, leading the marketing team. Fairbairn oversees brand and communications, media strategy and customer acquisition, as well as revenue and forecast management. While building a team and infrastructure in his first 11... Read More →
avatar for Andrew Gledhill

Andrew Gledhill

Rosland Capital
Andrew Gledhill, chief marketing officer of Los Angeles-based Rosland Capital, began his career with Young & Rubicam, London, and advanced to management roles in independent advertising agencies. While president of Ground Zero Advertising in Los Angeles, Gledhill co-founded a dri... Read More →


Thursday April 26, 2018 10:50am - 11:40am
2

11:40am

Making the Most of Your Media Mix

On today’s landscape, the number of different media mixes that lead to success is staggering. Take, for example, the idea of maximizing your DRTV and DR radio efforts with affiliate marketing. Hear from a group of marketers using variations on this particular mix to maximize online CPA.


Moderators
avatar for Ava Seavey

Ava Seavey

Avalanche Creative Services
Ava Seavey founded Avalanche Creative Services Inc. in 2001, as a cost-effective alternative to traditional Madison Avenue agencies. Avalanche creates and executes brand response advertising across all media, which is memorable, trackable, and accountable. Seavey has been feature... Read More →

Speakers
avatar for Marty Fahncke

Marty Fahncke

Wholetones
With more than 30 years of experience in every facet of direct response marketing, Marty M. Fahncke brings a unique and proven track record of success to his audiences. Having been involved in marketing campaigns that have generated more than $1 billion in sales, Fahncke has s... Read More →
avatar for Dean Hamilton

Dean Hamilton

Church & Dwight/Viviscal
Dean Hamilton is vice president of production for Viviscal, a Church & Dwight company. A direct response expert with 20 years of extensive integrated direct marketing experience, Hamilton has directed and managed DRTV campaigns from strategy through execution, including launch to... Read More →
avatar for Cheryl Hart

Cheryl Hart

Nuheara
Cheryl Hart is the global marketing director for Nuheara, an innovative audio wearables company that is building intelligent hearing devices to enhance and amplify people’s lives. Hart’s 25-year marketing career includes both agency and client roles, including 10 years with M... Read More →


Thursday April 26, 2018 11:40am - 12:30pm
3

12:30pm

DRMA Learning Annex: The Solution to Attribution: What Do Marketers Really Want?

In a poll of marketing professionals conducted last year by the DMA and Winterberry Group, nearly half indicated attribution was a major priority, yet only 13% of marketers say they are doing advanced attribution for marketing according to another study. With so much data floating around, the real question is: what do marketers really want? What is meaningful and what are the methods and tactics being used to ensure accurate attribution of media spending? This panel will focus on cutting edge techniques that leading marketers are employing to achieve attribution success including Fortune 1000 brands, dot coms, and brick and mortar retailers. Don't miss this one-hour session, packed with actionable insights and case study examples you can use.

DRMA Learning Annex sessions are presented by DRMA member companies that are paid sponsors of MTC Expo. 


Thursday April 26, 2018 12:30pm - 1:30pm
1

1:30pm

DR Hall of Fame Inductee Roundtable
Members of the Direct Response Hall of Fame’s sixth class — who will be inducted poolside at the Hilton San Diego Bayfront following this session — chat about the history of the DR space, their experiences as leaders of the industry, and what they expect in the coming years.

Once they’re done sharing in this roundtable format, don’t forget to join them at 3 p.m. for the official induction event. 

Moderators
avatar for Rick Petry

Rick Petry

Rick Petry Creative Writer LLC
Rick Petry is a direct marketing veteran of more than 25 years who has been involved with campaigns that have generated more than $1 billion in sales. He provides creative services, guidance, and thought leadership to both B2C and B2B marketing campaigns. Recent projects include... Read More →

Speakers
avatar for Hal Altman

Hal Altman

DR Hall of Fame
Hal Altman co-founded MFALS in 1977, and today is known as one of the most trusted and admired professionals in the fulfillment and logistics industry. His knowledge and expertise has been welcomed as a guest speaker and panelist for Response Expo, the Electronic Retailing Associ... Read More →
avatar for Fern Lee

Fern Lee

DR Hall of Fame
Fern Lee is an award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage, and asset values for multiple globally recognized media, entertainment, and lifestyle/fitness/pharma brands. Lee served as the head of direct response... Read More →
avatar for Keith Mirchandani

Keith Mirchandani

DR Hall of Fame
Since founding Tristar Products Inc. more than 25 years ago, Keith Mirchandani has revolutionized the direct response business. Well known in the industry for identifying market potential, he has transformed countless original ideas into No. 1 brands worldwide. As president and C... Read More →
avatar for Cathy Mitchell

Cathy Mitchell

DR Hall of Fame
Cathy Mitchell is often referred to as the “Infomercial Queen.” An author and As Seen On TV host, Mitchell has authored nine cookbooks including “Dump Cakes,” “Dump Dinners,” “Crock Pot Dump Meals,” and the most recent, “Red Copper Skillet Cooking.” A regular... Read More →
avatar for Steve Netzley

Steve Netzley

DR Hall of Fame
Steve Netzley has been leading the innovative expansion of the performance marketing industry for more than 25 years as founder and CEO of Havas Edge. Edge has succeeded by leveraging the best talent, technology, and analytics solutions in its media and marketing campaigns, build... Read More →
avatar for Colleen Szot

Colleen Szot

DR Hall of Fame
After 20 years working at such top advertising agencies as J. Walter Thompson, Foote, Cone & Belding, and McCann, Colleen Szot turned her attention to a growing medium: direct response. Her first retainer client was NordicTrack, and soon she became one of the most successful writ... Read More →
avatar for Dick Wechsler

Dick Wechsler

DR Hall of Fame
Dick Wechsler is president and CEO of Lockard & Wechsler, a full-service direct marketing agency, which has grown from $3 million to $650 million in annual media billings. Early in his career, Wechsler – a member of the DRMA, as well as a past member of the board of directors f... Read More →



Thursday April 26, 2018 1:30pm - 2:30pm
2

3:00pm

Hall of Fame Induction Ceremony
Salute the industry’s history while looking toward its bright future. The Sixth Annual DR Hall of Fame Induction Ceremony is your chance to honor the inductees who have played such a big role in growing the business across the decades. The group will be honored during this special cocktail reception and induction ceremony at the Hilton Pool Club.

This year’s inductees are:

  • Hal Altman
  • Fern Lee
  • Keith Mirchandani
  • Cathy Mitchell
  • Steve Netzley
  • Colleen Szot
  • Dick Wechsler


Thursday April 26, 2018 3:00pm - 4:00pm
Hilton Pool Club

4:00pm

Closing Night Bayside Soirée

Wrap up a successful MTC Expo by joining your fellow attendees to catch one last signature San Diego sunset and one final chance to meet your next business partner at the Hilton’s scenic poolside lounge.

All-Access Badge required.

Thursday April 26, 2018 4:00pm - 6:00pm
Hilton Pool Club