Lockard & Wechsler Direct invites you to the party before the show! Join your fellow attendees for a cocktail and some pre-show networking on Monday night at one of the Gaslamp District’s hottest venues — The Nolen.
All-Access Badge required.
The MTC Expo Golf Tournament is the perfect way to open your Expo experience at San Diego’s Riverwalk Golf Club. The tournament provides a great combination of networking, sponsored challenges, and a test of your skills.
(Extra fee required. Must have an MTC Expo badge to participate.)
Presented by Havas Edge
In 2018, MTC Expo is shattering the mold of the keynote experience to welcome a trio of leaders and motivators to its stage for a powerful one-hour event on April 24. Carey Lohrenz, Janet Evans, and Allison Massari each will share their experience, wisdom, and passion during three unique 20-minute presentations that attendees will be talking about long after the Expo.Following the special keynote event featuring Carey Lohrenz, Janet Evans, and Allison Massari, the only way to keep the opening night buzz going is to join your fellow MTC Expo attendees for the Opening Night Party, overlooking San Diego Harbor.
Lead-generation marketing campaigns are as old as marketing itself. In recent years, though, the power of the phrase has grown along with the power of performance-based advertising across all media — online and offline. Hear from marketers working in various verticals on lead-generation campaigns about what works, what doesn’t, and just what lead-generation means in today’s consumer-centric world.
While questions still abound about measurement and reach, there’s no doubt to anyone who listens regularly to podcasts that performance-based marketers are jumping into this medium with excitement. In this roundtable, marketers utilizing podcast media share what’s working, what isn’t — and how to capitalize in this burgeoning outlet?
Blockchain. Chatbots. Artificial intelligence. Virtual reality. More than ever, disruptive technologies are providing marketers with more opportunities to connect with consumers along their journey — while also forcing marketers to answer tough questions about their campaigns. A group of top marketers share the inside skinny on some of the disruptive technologies they’re using — and the ones they’re still skittish about.
Now that clicks are replacing calls and technology is playing a huge role in shifting consumers mentalities to a digital approach, how are you adjusting to optimize your marketing efforts?
Join the discussion with InfoTech and a panel of industry professionals and find out how they are working to optimize this shift and embrace the ever-changing industry of direct response.
DRMA Learning Annex sessions are presented by DRMA member companies that are paid sponsors of MTC Expo.
As the consumer journey becomes more of a focus for marketers, they’re realizing that those consumers who become customers can drive even more commerce. From celebrity influencers to lifetime customers, how can you use performance-based tactics to drive a community around your brand — and drive more sales.
Join your fellow attendees as MTC Expo takes over Petco Park, home of the San Diego Padres, for The Big Event — MTC Expo’s networking highlight! Celebrate in the height of style atop the roof of the Western Metal Supply Co. Building, with panoramic views of the ballpark and skyline, as well as other special surprises!
All-Access Badge required.With more consumers opting for skinny bundles, or watching on an expanding range of devices, linear TV advertising has taken a back seat in the marketing conversation. But the largest single advertising medium — and the only one still capable of building massive scale for leading products and services — remains a powerful force for all performance-based marketers. Leaders from top marketers and leading network groups discuss what’s new, what’s not — and what to expect in the coming years.
More data is available to marketers today than ever before. But how can you separate the wheat from the chaff when digging into those seemingly endless reports?
On today’s landscape, the number of different media mixes that lead to success is staggering. Take, for example, the idea of maximizing your DRTV and DR radio efforts with affiliate marketing. Hear from a group of marketers using variations on this particular mix to maximize online CPA.
In a poll of marketing professionals conducted last year by the DMA and Winterberry Group, nearly half indicated attribution was a major priority, yet only 13% of marketers say they are doing advanced attribution for marketing according to another study. With so much data floating around, the real question is: what do marketers really want? What is meaningful and what are the methods and tactics being used to ensure accurate attribution of media spending? This panel will focus on cutting edge techniques that leading marketers are employing to achieve attribution success including Fortune 1000 brands, dot coms, and brick and mortar retailers. Don't miss this one-hour session, packed with actionable insights and case study examples you can use.
DRMA Learning Annex sessions are presented by DRMA member companies that are paid sponsors of MTC Expo.
This year’s inductees are:
Wrap up a successful MTC Expo by joining your fellow attendees to catch one last signature San Diego sunset and one final chance to meet your next business partner at the Hilton’s scenic poolside lounge.
All-Access Badge required.
