MTC Expo 2018: Full Schedule

10:40am PDT

Retargeting and Remarketing in a Cross-Platform World

The question of attribution remains one of the biggest facing marketers in a world where consumers are receiving (and responding) to their messages across a growing array of media and devices. How are marketers responding to this question? Find out in this roundtable conversation.

Moderators

Greg Sarnow

Direct Response Academy

Greg Sarnow is the founder of the Direct Response Academy, the only educational organization teaching the best practices of direct response marketing and specializing in project management, feasibility analysis and on-site direct response training. Sarnow is also the CEO of Allegro... Read More →

Speakers

Vivian Hernandez

Wix.com

A seasoned storyteller, Vivian Hernandez has led brands and organizations across categories to reach diverse and global markets. As the head of communications and PR in Latin America at Wix.com, she uses her global insights to reach diverse markets across regions. Hernandez has been... Read More →

Jason McKinney

MDHearingAid

As vice president of marketing, Jason McKinney leads the marketing team at MDHearingAid, the largest U.S. direct-to-consumer hearing aid brand. McKinney oversees customer acquisition, brand and media strategy, as well as lead and revenue forecast management. He helped the team deliver... Read More →

Bruce Millard

Safelite Group

Bruce Millard serves as the vice president of digital and customer innovation for Safelite Group, where he’s responsible for experience creation and optimization, driving demand through digital advertising/social media, and leading new customer innovations. He has more than 25... Read More →

Wednesday April 25, 2018 10:40am - 11:30am PDT
2

Technology Track

12:40pm PDT

Disruption Junction

Blockchain. Chatbots. Artificial intelligence. Virtual reality. More than ever, disruptive technologies are providing marketers with more opportunities to connect with consumers along their journey — while also forcing marketers to answer tough questions about their campaigns. A group of top marketers share the inside skinny on some of the disruptive technologies they’re using — and the ones they’re still skittish about.

Moderators

Linda Goldstein

BakerHostetler

Linda A. Goldstein is partner and leader of the Advertising, Marketing, and Media Practice at BakerHostetler in New York. Goldstein has more than 30 years of experience providing advertising and regulatory counsel regarding the legal ramifications of traditional and online advertising... Read More →

Speakers

Liron Artzi

Utopi

Liron Artzi is the founder of Utopi. He has more than 20 years of experience in film, television, music, multimedia, business development, corporate sponsorship, and consulting. Heʼs worked with Warner Bros. in Asia and with MGM to finance and distribute pictures with Richard Gere... Read More →

Wilhelm Cashen

Tesla Foundation

Wilhelm Cashen is known as one of the most innovative software engineers by creating software and machines that improve efficiency, productivity, and process. He is now on a successful new mission, creating blended relationships between man and machines to deliver the highest quality... Read More →

Eddy Pham

LeMerde

Eddy Pham is chairman of the board and president of LeMerde, where he has developed a groundbreaking technological invention that will change the way we transact. Since Pham is extremely concerned about financial security, he chose early on to architect all of his financial technology... Read More →

Wednesday April 25, 2018 12:40pm - 1:30pm PDT
2

Technology Track

10:50am PDT

What Do We Do With All of This Data?

More data is available to marketers today than ever before. But how can you separate the wheat from the chaff when digging into those seemingly endless reports?

Moderators

Jeff Lazkani

Icon Media

Jeff Lazkani literally grew up in the media industry. He understands the ins and outs of media strategy and instinctively knows when and where brands should be. As vice president, business development and strategy, he is the lead strategic point person for many of Icon Media Direct's... Read More →

Speakers

Nick Fairbairn

Le Tote

Nick Fairbairn is senior vice president of marketing at Le Tote, leading the marketing team. Fairbairn oversees brand and communications, media strategy and customer acquisition, as well as revenue and forecast management. While building a team and infrastructure in his first 11 months... Read More →

Andrew Gledhill

Rosland Capital

Andrew Gledhill, chief marketing officer of Los Angeles-based Rosland Capital, began his career with Young & Rubicam, London, and advanced to management roles in independent advertising agencies. While president of Ground Zero Advertising in Los Angeles, Gledhill co-founded a drinks... Read More →

Thursday April 26, 2018 10:50am - 11:40am PDT
2

Technology Track