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avatar for Colleen Szot

Colleen Szot

DR Hall of Fame

After 20 years working at such top advertising agencies as J. Walter Thompson, Foote, Cone & Belding, and McCann, Colleen Szot turned her attention to a growing medium: direct response. Her first retainer client was NordicTrack, and soon she became one of the most successful writers in paid programming, scripting shows for George Foreman, Orlimar Trimetal, Sleep Number, and eight different shows for Tony Little. Most recently, Szot authored the highly successful My Pillow script, although she is quick to point out she had nothing to do with the production.

My Speakers Sessions

Thursday, April 26
 

1:30pm