Fern Lee is an award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage, and asset values for multiple globally recognized media, entertainment, and lifestyle/fitness/pharma brands. Lee served as the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success both domestically and internationally. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 10 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency. Under the THOR Associates umbrella, she is proud to have provided services to select clients, such as MetLife, AIG, Humana, Johnson & Johnson, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex to drive transactional revenue.