Lauren Mitchell is vice president, TV and video media, for Nutrisystem Inc., and has been a part of the Nutrisystem team for more than 10 years. An innovative direct response strategist and media professional, Mitchell manages a team of internal media buyers and external agency partners who are responsible for planning, buying, and analyzing media for multiple campaigns including Nutrisystem, Nutrisystem for Men, and The South Beach Diet. Mitchell earned her B.S. in marketing from West Chester University. She lives in Glenmoore, Pa., with her husband and two daughters.