Michaela Giovengo is the director of direct response media at Hulu, where she is responsible for all short-form DR advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu direct response unit, which has resulted in double-digit revenue growth year-over-year. Prior to joining Hulu, Giovengo spent more than six years at NBCUniversal as an account executive across a number of the network’s properties, including USA, Oxygen, Bravo, and SyFy. She was born and raised in Chicago and holds a bachelor’s degree in marketing from Fordham University. She currently resides in Brooklyn, N.Y., with her husband and their two children, Siena and Luke.