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Nick Fairbairn

Le Tote

Nick Fairbairn is senior vice president of marketing at Le Tote, leading the marketing team. Fairbairn oversees brand and communications, media strategy and customer acquisition, as well as revenue and forecast management. While building a team and infrastructure in his first 11 months on the job, Fairbairn and team scaled more than 100-percent growth. Before joining Le Tote, he served as vice president of brand marketing at Dollar Shave Club, as well as director of acquisition marketing at Dollar Shave Club prior to that. In his time there, Fairbairn helped drive the company’s growth through strategic messaging and go-to-market strategies for new and existing products. He championed a customer first approach, managing the balance between brand and response. He helped the team deliver more than a 500-percent increase in new subscribers and more than a 100-percent increase in revenues, playing a pivotal role in the company’s $1B acquisition. Before joining Dollar Shave Club, Fairbairn ran the acquisition marketing group at Provide Commerce/FTD Companies, the umbrella brand for ProFlowers, Shari’s Berries, FTD.com, and other ecommerce gifting sites. There, he led a team of more than 25 marketers, driving cross-channel media strategy and execution, and was responsible for more than $600 million in revenue. Fairbairn began his career agency-side, holding a variety of roles including entrepreneur and founding partner, account director, managing director, and media director. His diverse client roster included Google, Microsoft, eBay, Peet’s Coffee, Cost Plus World Market, Disney, Visa, and many others. Fairbairn has an MBA from Pepperdine University and lives in San Francisco with his wife and two sons.

My Speakers Sessions

Thursday, April 26
 

10:50am