Andy Latimer is the CEO and founder of Bluewater Media and Zahalo, a converged agency rooted in response-driven creative and guided by media results analytics and optimization. Latimer and team have developed industry-leading solutions that integrate DR strategies with digital content and product distribution strategies to deliver real, measurable results and profits in the integrated world. Latimer is an accomplished producer, writer, and director, working with brands including Philips, SodaStream, Kitchen Aid, Magic Jack, Thundershirt, Telikin, and with industry leaders in product marketing including TELEBrands, Emson, Allstar, and Ontel. He has led the company from a dining room start up to become an Inc. 500 company and an Amazon.com Top 500 seller.