More than 20 years ago, Matt Cote began his career at Eicoff in account management. Back when TV was TV, time shifting was what happened when you changed your clocks twice a year, and the internet was a novelty. As digital communication exploded and media usage changed, Cote led the agency in expanding services to digital video, over-the-top (OTT), and addressable TV. Cote has always focused on what is next to ensure clients are testing and preparing for the evolving media landscape. He lives just outside of Chicago with his wife and two sons. When not working, he is likely to be found coaching his kids’ baseball team or at a Cubs game. He is also always in pursuit of the best new restaurants and cocktail bars in Chicago.